The buyer’s journey is the process people go through before making a purchase. It typically includes three stages: awareness, consideration, and decision. In the awareness stage, the customer realizes they have a need or problem. During consideration, they research solutions and compare options. In the decision stage, they choose a product or service.
Marketers map this journey to create the right content at each step. Blog posts and videos attract attention during awareness, guides and comparisons help in consideration, and reviews or offers encourage final decisions. The journey is not always linear—people can move back and forth, influenced by ads, social proof, or timing.
Understanding the buyer’s journey allows brands to personalize experiences and remove friction. Automation tools can deliver the right message based on where someone is in the funnel. Analytics reveal how visitors move between stages, highlighting where improvements are needed. The better you understand this journey, the more naturally you can guide people from curiosity to conversion.
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