Anchor text is the clickable part of a hyperlink, usually highlighted or underlined, that takes you to another page when clicked. If you see the phrase best SEO guide in an article and it links to a blog post, those words are the anchor text. It may seem like a small detail, but it plays a key role in how both users and search engines understand the web.
For search engines like Google, anchor text provides context. When many sites link to a page using the words affordable running shoes, Google learns that the page is relevant to that topic. This is one of the ways search engines connect language to meaning and decide which pages to show for a search query. A clear, well-chosen anchor text can improve rankings and direct more qualified visitors to your content.
There are several common types of anchor text. Exact match uses the keyword exactly, such as balaclava. Partial match includes variations, like buy a warm balaclava. Branded anchor text refers to a company name, for example Nike. Finally, generic anchors use neutral phrases such as click here or learn more. Each type has its place, but relying too heavily on one style can look unnatural.
Good practice is to vary your anchor text and keep it natural in the flow of a sentence. Use words that feel like they belong and make sure the page you’re linking to actually delivers what the anchor promises.
In short, anchor text acts like a signpost. It guides readers to useful resources and tells search engines what a page is about. Done well, it strengthens both your SEO and the experience of anyone browsing your site.
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