Digital Marketing Glossary
The digital marketing landscape evolves every year, bringing with it new concepts, tools, and strategies. To help professionals and businesses stay ahead, we’ve built a glossary of the most relevant terms for 2025. Whether you’re just starting out or refining your expertise, this guide is your go-to reference for understanding the language of today’s marketers.
- Above the Fold
- A/B Split Testing
- Acquisition
- Ad Extensions
- Ad Frequency
- Ad Group
- Ad Manager
- Ad Rank
- Ad Relevance
- Ad Schedule
- Ad Spend
- Affiliate Marketing
- AI-Powered Search
- Algorithm
- Alt Text
- AMP (Accelerated Mobile Pages)
- Analytics
- Anchor text
- API (Application Programming Interface)
- Attribution
- Audience
- Audience Segmentation
- Authority
- Automation (Marketing Automation)