Digital Marketing Glossary
The digital marketing landscape evolves every year, bringing with it new concepts, tools, and strategies. To help professionals and businesses stay ahead, we’ve built a glossary of the most relevant terms for 2025. Whether you’re just starting out or refining your expertise, this guide is your go-to reference for understanding the language of today’s marketers.
- Above the Fold
- A/B Split Testing
- Acquisition
- Ad Extensions
- Ad Frequency
- Ad Group
- Ad Manager
- Ad Rank
- Ad Relevance
- Ad Schedule
- Ad Spend
- Affiliate Marketing
- AI-Powered Search
- Algorithm
- Alt Text
- AMP (Accelerated Mobile Pages)
- Analytics
- Anchor text
- API (Application Programming Interface)
- Attribution
- Audience
- Audience Segmentation
- Authority
- Automation (Marketing Automation)
- Backlink
- Banner Ads
- Behavioral Data
- Behavioral Targeting
- Bid Strategy
- Bing Ads (Microsoft Advertising)
- Black Hat SEO
- Blog
- Bounce Rate
- Brand Awareness
- Branded Keywords
- Brand Equity
- Brand Positioning
- Brand Safety
- Brand Voice
- Breadcrumbs
- Broken Link
- Budget Cap
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
- Buyer Persona
- Buyer’s Journey
- Call to Action (CTA)
- Campaign
- Canonical Tag
- Churn Rate
- Click-Through Rate (CTR)
- Community Management
- Competitive Analysis
- Consumer Behavior
- Content Marketing
- Content Strategy
- Conversion Funnel
- Conversion Optimization
- Conversion Rate
- Cookie
- Copywriting
- Core Web Vitals
- Cost per Click (CPC)
- CPC Optimization
- CPM (Cost per Mille)
- Crawling
- Creative Brief
- CRM (Customer Relationship Management)
- Cross-Channel Marketing
- CTA Optimization
- CTR Benchmark
- Customer Experience (CX)
- Customer Journey
- Customer Lifetime Value (CLV)
- Customer Retention
- Customer Support Automation