Google Analytics is a platform that tracks and reports website or app activity. It reveals who your visitors are, how they behave, and what drives conversions. For marketers, it’s the compass — the tool that turns raw traffic into actionable insight.
GA4, the newest version, uses event-based tracking that captures more granular behavior across devices and platforms. It supports deeper analysis, predictive metrics, and privacy-centric measurement.
Analytics alone doesn’t create strategy; interpretation does. Google Analytics provides the data, but marketers provide the meaning.
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